Brooklyn Bicycle Company

Copywriting | Brand Strategy

The Strategy

Riding a bike in the city is a statement that everyone else can see (especially when they are stuck in traffic or waiting on mass transit). The bike is an extension of yourself, like your wardrobe or your hairstyle.

Rather than lean on objective standards of performance or reliability, I wanted to communicate why these people like their bikes as a regular part of city living.

Brooklyn Bicycle Company puts style and quality into every bike they make just like Brooklynites put style and quality into everything they do. Hence, “The Bike Brooklyn Likes”.