Reel Digital Media

Copywriting | Scriptwriting

The Story

My friend and colleague Robert Pearson founded his production company Reel Digital out of deep experience in all aspects of television & film production. In our time working together, we tackled everything from rigging up multiple GoPros for process shots to designing DIY project tutorials.

When he reached out with an idea to write a commercial for his company’s services, I jumped at the chance. The audience was one we both knew well: agency producers.

What I Did

After several conversations, I put our thoughts into a creative brief with one major insight into an agency producer’s biggest stressor: Who runs your set matters. Producers have eight million things to worry about, and whether the production company they contract is going to be pleasant or difficult should not be one of them.

So Reel Digital’s message to this audience is “You can trust us because we win business by employing a phenomenal team”. This attitude hit home for me as I also worked with many of the crew.

While the spot uses conventions from a MasterClass commercial to convey both expertise & familiarity with the modern digital experience, it’s not a parody.

Role

Copywriter | Scriptwriter