Royal Gray - Clearview Realty
Copywriting | Social Content
The Story
Eva Bonner is one of Sussex County’s top producers, focusing on equine and agricultural real estate in New Jersey’s Great Northwest. Always looking to make the right match between buyer & seller, she produced this April 2023 photo set to help sell a 70s time capsule of a home in Andover, NJ.
What I Did
After receiving the photo set & talking about who she wanted to reach, we agreed the caption copy had to go beyond the home’s aesthetics and really sell her commitment to her clients. These fun photos capture the fun and sophisticated vibe she brings to her work.
IG Post Copy
It's said that the past is never dead.
Selling a home is about really knowing what it makes you feel when you're in it. What is it about a residence that makes you feel a sense of place?
When I'm here, I feel the 70's.
Fun, sexy and sophisticated, just like the owner intended. That's why I'm excited to help it get sold, because I know someone out there has been searching for this vibe.
From the billiards bar to the pool and patio, this home left the lame parts of the seventies behind and perfectly preserved. Pride in ownership shines through in every room.
With an emphasis on texture and refined comfort, it transcends trendiness and simply asks you to be present for a good time.
I love coming across a home like this because I know the owner has been deliberate, and that ends up shaping what kind of buyer will work out for them.
And I love the way every home design choice reflects the values of those people across ownership.
It's not just about selling a home... It's about telling its story.
📍 8 Knox Rd. Andover, NJ
💰 $600,000
🛌 5
🛀🏻 2 Full, 3 half bath
🔥 2 fireplaces, 1 wood stove
🏊 Heated in-ground Pool
🏡 1.08 Acres.
🗽 1 hour from NYC
